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The New Era Of Mexican Craft

Vía Raíz is a place where Mexican craftsmanship meets modern design.

We work with highly skilled makers and innovative designers who are reinterpreting traditional Mexican craft - bridging the divide between ancestral craft and contemporary design. 

Mexican traditions are a fundamental part of the essence of each of the #madeinmexico brands we showcase. The symbiotic union between the artisan and the designer is the framework for the new era of Mexican design. 

Vía Raíz is an homage to my heritage. It has become a way to connect with my origins and share the love for my culture with the world. I feel very honored to have the opportunity to create a space that allows people to discover the brilliant talent and incredible craftsmanship that is coming out of Mexico.
— Jennifer Bolanos, Founder + Creative Director

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Tribute To Origin

Vía Raíz means "via roots" or "via origin" and represents a 'new' Mexico that is rooted in tradition and culture. It's a tribute to the wave of emerging Mexican artists, makers, and designers that are elevating Mexican craft, cuisine, culture, design, and art. 

Cultural Legacy

We work with designers who are embracing their roots and infusing their designs with centuries old traditions. They feel a sense of responsibility to rescue these traditions. They're weaving a sophisticated and minimalist aesthetic with traditional and artisanal designs. By refining the craft and elevating the level of quality and sophistication, it allows them to help the artisans expand their reach, thus allowing the artisans' craft to be recognized globally.

These designers share the same philosophy - they wholly encompass ethical values when working with artisans, they respect and honor the artisans' traditions, they elevate the quality of the artisans' craft, and adapt it to today's market without losing its essence and true identity. They are reviving traditional craft by working with the artisans as true creative partners and not factory hand.


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